How retail stores can up their fashion quotient

KARACHI: The trend of retail stores collaborating with designer kingpins has taken centre stage. Recently, a few outlets of Gul Ahmed Ideas have been raising funds for the Layton Rahmatulla Benevolent Trust through collaborations with designers Sania Maskatiya and Deepak Perwani.

Sania, who created a series of scarves for the same cause last year, has now come up with a capsule collection of kurtas emulating her quintessentially elegant aesthetics. Meanwhile, Deepak has created a range of printed scarves with themes that reflect the ‘Fashion for a Cause’ ethos. Continue reading